Bibliographic Details
| Main Authors: |
Jochen, Wirtz,
Anouk, den Ambtman,
Josée, Bloemer,
Csilla, Horváth,
B., Ramaseshan,
Joris, van de Klundert,
Zeynep, Gurhan Canli,
Jay, Kandampully |
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| Format: | text
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| Language: | eng |
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| Published: |
Emerald
2013
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| Subjects: |
Internet,Communities,Brands,Social networks,Online brand community,Consumer behaviour,Brand management,Customer engagement,Brand engagement,Brand equity,Community governance,Community funding
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