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Does satisfaction matter more...
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Does satisfaction matter more if a multichannel customer is also a multicompany customer?
Bibliographic Details
Main Authors:
Bart, Larivière
,
Lerzan, Aksoy
,
Bruce, Cooil
,
Timothy L., Keiningham
Format:
text
Language:
eng
Published:
Emerald
2011
Subjects:
Customer satisfaction,Financial services,Consumer behaviour
Holdings
Description
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