Effects of price promotions on the perceived price
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Emerald
2007
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10.1108-09564230710751488 |
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10.1108-095642307107514882007-07-03 Effects of price promotions on the perceived price Sara, Campo Sara, Campo María J., Yagüe María J., Yagüe Prices,Promotional methods,Price positioning,Consumer behaviour Emerald 2007-07-03 text text/HTML 10.1108/09564230710751488 https://www.emeraldinsight.com/doi/10.1108/09564230710751488 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=International+Journal+of+Service+Industry+Management&rft.volume=18&rft.issue=3&rft.spage=269&rft.epage=286&rft.issn=0956-4233&rft.id=info%3Adoi%2F10.1108%2F09564230710751488 eng Emerald All rights reserved. |
repository_type |
Digital Repository |
institution_category |
Foreign Institution |
institution |
Emerald |
building |
Emerald Repository |
collection |
Online Access |
language |
eng |
topic |
Prices,Promotional methods,Price positioning,Consumer behaviour |
spellingShingle |
Prices,Promotional methods,Price positioning,Consumer behaviour Sara, Campo María J., Yagüe Effects of price promotions on the perceived price |
description |
|
author2 |
Sara, Campo |
author_facet |
Sara, Campo Sara, Campo María J., Yagüe |
format |
text |
author |
Sara, Campo María J., Yagüe |
author_sort |
Sara, Campo |
title |
Effects of price promotions on the perceived price |
title_short |
Effects of price promotions on the perceived price |
title_full |
Effects of price promotions on the perceived price |
title_fullStr |
Effects of price promotions on the perceived price |
title_full_unstemmed |
Effects of price promotions on the perceived price |
title_sort |
effects of price promotions on the perceived price |
publisher |
Emerald |
publishDate |
2007 |
first_indexed |
2018-10-11T11:25:43Z |
last_indexed |
2018-10-11T11:25:43Z |
_version_ |
1614028098581299200 |