The interactive effect of Gestalt situations and arousal seeking tendency on customers' emotional responses: matching color and music to specific servicescapes

The interactive effect of Gestalt situations and arousal seeking tendency on customers' emotional responses: matching color and music to specific servicescapes

Bibliographic Details
Main Author: Ingrid Y., Lin
Format: text
Language:eng
Published: Emerald 2010
Subjects:
Gestalt psychology,Music,Customers

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