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The effects of obtaining one's...
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The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty
Bibliographic Details
Main Authors:
Audhesh K., Paswan
,
Nancy, Spears
,
Gopala, Ganesh
Format:
text
Language:
eng
Published:
Emerald
2007
Subjects:
Brands,Customer satisfaction,Brand loyalty,Higher education,Consumer behaviour,Overseas students
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