Managing interdependency: a taxonomy for business‐to‐business relationships

Managing interdependency: a taxonomy for business‐to‐business relationships

Bibliographic Details
Main Authors: Pratibha A., Dabholkar, Sabrina M., Neeley
Format: text
Language:eng
Published: Emerald 1998
Subjects:
Business strategy,Business‐to‐business marketing,Channel relationships,Competitive advantage,Marketing strategy,Organizational behaviour

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