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Do different marketing practic...
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Do different marketing practices require different leadership styles? An exploratory study
Bibliographic Details
Main Authors:
Adam, Lindgreen
,
Roger, Palmer
,
Martin, Wetzels
,
Michael, Antioco
Format:
text
Language:
eng
Published:
Emerald
2008
Subjects:
Leadership,Marketing strategy,Transactional leadership,Transformational leadership,Relationship marketing
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