The use of franchising as a growth strategy by US restaurant franchisors

The use of franchising as a growth strategy by US restaurant franchisors

Bibliographic Details
Main Author: Kabir C., Sen
Format: text
Language:eng
Published: Emerald 1998
Subjects:
Business development,Consumer marketing,Corporate strategy,Franchising,Growth,Restaurants
id 10.1108-07363769810226037
recordtype eprints
spelling 10.1108-073637698102260371998-08-01 The use of franchising as a growth strategy by US restaurant franchisors Kabir C., Sen Kabir C., Sen Business development,Consumer marketing,Corporate strategy,Franchising,Growth,Restaurants Emerald 1998-08-01 text text/HTML 10.1108/07363769810226037 https://www.emeraldinsight.com/doi/10.1108/07363769810226037 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Consumer+Marketing&rft.volume=15&rft.issue=4&rft.spage=397&rft.epage=407&rft.issn=0736-3761&rft.id=info%3Adoi%2F10.1108%2F07363769810226037 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Business development,Consumer marketing,Corporate strategy,Franchising,Growth,Restaurants
spellingShingle Business development,Consumer marketing,Corporate strategy,Franchising,Growth,Restaurants
Kabir C., Sen
The use of franchising as a growth strategy by US restaurant franchisors
description
author2 Kabir C., Sen
author_facet Kabir C., Sen
Kabir C., Sen
format text
author Kabir C., Sen
author_sort Kabir C., Sen
title The use of franchising as a growth strategy by US restaurant franchisors
title_short The use of franchising as a growth strategy by US restaurant franchisors
title_full The use of franchising as a growth strategy by US restaurant franchisors
title_fullStr The use of franchising as a growth strategy by US restaurant franchisors
title_full_unstemmed The use of franchising as a growth strategy by US restaurant franchisors
title_sort use of franchising as a growth strategy by us restaurant franchisors
publisher Emerald
publishDate 1998
first_indexed 2018-10-11T09:03:52Z
last_indexed 2018-10-11T09:03:52Z
_version_ 1614019174354386944

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