The use of franchising as a growth strategy by US restaurant franchisors
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Emerald
1998
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10.1108-07363769810226037 |
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10.1108-073637698102260371998-08-01 The use of franchising as a growth strategy by US restaurant franchisors Kabir C., Sen Kabir C., Sen Business development,Consumer marketing,Corporate strategy,Franchising,Growth,Restaurants Emerald 1998-08-01 text text/HTML 10.1108/07363769810226037 https://www.emeraldinsight.com/doi/10.1108/07363769810226037 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Consumer+Marketing&rft.volume=15&rft.issue=4&rft.spage=397&rft.epage=407&rft.issn=0736-3761&rft.id=info%3Adoi%2F10.1108%2F07363769810226037 eng Emerald All rights reserved. |
repository_type |
Digital Repository |
institution_category |
Foreign Institution |
institution |
Emerald |
building |
Emerald Repository |
collection |
Online Access |
language |
eng |
topic |
Business development,Consumer marketing,Corporate strategy,Franchising,Growth,Restaurants |
spellingShingle |
Business development,Consumer marketing,Corporate strategy,Franchising,Growth,Restaurants Kabir C., Sen The use of franchising as a growth strategy by US restaurant franchisors |
description |
|
author2 |
Kabir C., Sen |
author_facet |
Kabir C., Sen Kabir C., Sen |
format |
text |
author |
Kabir C., Sen |
author_sort |
Kabir C., Sen |
title |
The use of franchising as a growth strategy by US restaurant franchisors |
title_short |
The use of franchising as a growth strategy by US restaurant franchisors |
title_full |
The use of franchising as a growth strategy by US restaurant franchisors |
title_fullStr |
The use of franchising as a growth strategy by US restaurant franchisors |
title_full_unstemmed |
The use of franchising as a growth strategy by US restaurant franchisors |
title_sort |
use of franchising as a growth strategy by us restaurant franchisors |
publisher |
Emerald |
publishDate |
1998 |
first_indexed |
2018-10-11T09:03:52Z |
last_indexed |
2018-10-11T09:03:52Z |
_version_ |
1614019174354386944 |