Decomposition of cross‐country differences in consumer attitudes toward marketing

Decomposition of cross‐country differences in consumer attitudes toward marketing

Bibliographic Details
Main Authors: Geng, Cui, Hon‐Kwong, Lui, Tsang‐Sing, Chan, Annamma, Joy
Format: text
Language:eng
Published: Emerald 2012
Subjects:
Consumer attitudes toward marketing,Decomposition,Cross‐cultural consumer research,International marketing,Marketing strategy Cross cultural studies,Attitudes,China,Canada

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