Managing web site performance taking account of the contingency role of branding in multi‐channel retailing

Managing web site performance taking account of the contingency role of branding in multi‐channel retailing

Bibliographic Details
Main Authors: Jamie, Carlson, Aron, O'Cass
Format: text
Language:eng
Published: Emerald 2011
Subjects:
Multi‐channel retailing,Service branding,Brand image congruency,E‐service delivery,Web site attitudes,Brands,Brand image,Web sites

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