Corporate social responsibility or cause‐related marketing? The role of cause specificity of CSR

Corporate social responsibility or cause‐related marketing? The role of cause specificity of CSR

Bibliographic Details
Main Authors: Sana‐ur‐Rehman, Sheikh, Rian, Beise‐Zee
Format: text
Language:eng
Published: Emerald 2011
Subjects:
Corporate social responsibility,Cause marketing,Consumer behaviour

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