Contingent consumer decision making in the wine industry: the role of hedonic orientation

Contingent consumer decision making in the wine industry: the role of hedonic orientation

Bibliographic Details
Main Authors: Concha R., Neeley, Kyeong, Sam Min, Pamela A., Kennett‐Hensel
Format: text
Language:eng
Published: Emerald 2010
Subjects:
Attitudes,Wines,Decision making,Consumer behaviour,United States of America,Pricing

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