The effects of sex role orientation on family purchase decision making in Malaysia

Bibliographic Details
Main Authors:	Dahlia, Zawawi, WongFoong, Yee, Ruhana, Busu, Zalfa, Laili Hamzah
Format:	text
Language:	eng
Published:	Emerald 2004
Subjects:	Sex and gender issues,Family roles,Decision making,Purchasing,Consumer behaviour,Malaysia

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