Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior

Bibliographic Details
Main Authors:	Leonidas C., Leonidou, Constantinos N., Leonidou, Olga, Kvasova
Format:	text
Language:	eng
Published:	Emerald 2013
Subjects:	Marketing ethics,Ethical ideologies,Cultural orientation,Consumer trust,Marketing,Trust,Consumers,Cyprus

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