Cross‐national differences in e‐WOM influence

Bibliographic Details
Main Authors:	George, Christodoulides, Nina, Michaelidou, Evmorfia, Argyriou
Format:	text
Language:	eng
Published:	Emerald 2012
Subjects:	Electronic word of mouth,Reviews,Product type,Valence,Purchase decisions,Cross‐national,Consumer behaviour,Internet

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