Consumers' internal categorization structures: an additive tree analysis

Bibliographic Details
Main Authors:	Raquel, Chocarro Eguaras, Margarita, Elorz Domezain, José, Miguel Múgica Grijalba
Format:	text
Language:	eng
Published:	Emerald 2012
Subjects:	Cluster analysis,Cognition,Individual perception,Wines,Multinomial logit model,Knowledge and implication

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