Superstitious beliefs in consumer evaluation of brand logos

Superstitious beliefs in consumer evaluation of brand logos

Bibliographic Details
Main Authors: Yong, Jian Wang, Monica D., Hernandez, Michael S., Minor, Jie, Wei
Format: text
Language:eng
Published: Emerald 2012
Subjects:
Superstition,Brand logo,Brand image,Consumer‐based brand equity,Corporate branding strategy,Brands,Logos,Corporate strategy,Consumer psychology

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