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The effects of advertising spe...
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The effects of advertising spending on brand loyalty in services
Bibliographic Details
Main Authors:
Hong‐Youl, Ha
,
Joby, John
,
Swinder, Janda
,
Siva, Muthaly
Format:
text
Language:
eng
Published:
Emerald
2011
Subjects:
Services,Advertising,Customer satisfaction,Brand loyalty,Cost effectiveness
Holdings
Description
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