Beyond the final consumer: the effectiveness of a generalist stakeholder strategy

Beyond the final consumer: the effectiveness of a generalist stakeholder strategy

Bibliographic Details
Main Authors: Amir, Grinstein, Arieh, Goldman
Format: text
Language:eng
Published: Emerald 2011
Subjects:
Stakeholder analysis,Consumers,Management strategy,Marketing strategy
id 10.1108-03090561111111343
recordtype eprints
spelling 10.1108-030905611111113432011-04-05 Beyond the final consumer: the effectiveness of a generalist stakeholder strategy Amir, Grinstein Amir, Grinstein Arieh, Goldman Arieh, Goldman Stakeholder analysis,Consumers,Management strategy,Marketing strategy Emerald 2011-04-05 text text/HTML 10.1108/03090561111111343 https://www.emeraldinsight.com/doi/10.1108/03090561111111343 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=European+Journal+of+Marketing&rft.volume=45&rft.issue=4&rft.spage=567&rft.epage=595&rft.issn=0309-0566&rft.id=info%3Adoi%2F10.1108%2F03090561111111343 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Stakeholder analysis,Consumers,Management strategy,Marketing strategy
spellingShingle Stakeholder analysis,Consumers,Management strategy,Marketing strategy
Amir, Grinstein
Arieh, Goldman
Beyond the final consumer: the effectiveness of a generalist stakeholder strategy
description
author2 Amir, Grinstein
author_facet Amir, Grinstein
Amir, Grinstein
Arieh, Goldman
format text
author Amir, Grinstein
Arieh, Goldman
author_sort Amir, Grinstein
title Beyond the final consumer: the effectiveness of a generalist stakeholder strategy
title_short Beyond the final consumer: the effectiveness of a generalist stakeholder strategy
title_full Beyond the final consumer: the effectiveness of a generalist stakeholder strategy
title_fullStr Beyond the final consumer: the effectiveness of a generalist stakeholder strategy
title_full_unstemmed Beyond the final consumer: the effectiveness of a generalist stakeholder strategy
title_sort beyond the final consumer: the effectiveness of a generalist stakeholder strategy
publisher Emerald
publishDate 2011
first_indexed 2018-10-11T08:01:27Z
last_indexed 2018-10-11T08:01:27Z
_version_ 1614015247565193216

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