Scales in services marketing research: a critique and way forward

Scales in services marketing research: a critique and way forward

Bibliographic Details
Main Authors: Audrey, Gilmore, Rosalind, McMullan
Format: text
Language:eng
Published: Emerald 2009
Subjects:
Quantitative methods,Qualitative methods,Market research,Services marketing
id 10.1108-03090560910946972
recordtype eprints
spelling 10.1108-030905609109469722009-05-29 Scales in services marketing research: a critique and way forward Audrey, Gilmore Audrey, Gilmore Rosalind, McMullan Rosalind, McMullan Quantitative methods,Qualitative methods,Market research,Services marketing Emerald 2009-05-29 text text/HTML 10.1108/03090560910946972 https://www.emeraldinsight.com/doi/10.1108/03090560910946972 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=European+Journal+of+Marketing&rft.volume=43&rft.issue=5%2F6&rft.spage=640&rft.epage=651&rft.issn=0309-0566&rft.id=info%3Adoi%2F10.1108%2F03090560910946972 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Quantitative methods,Qualitative methods,Market research,Services marketing
spellingShingle Quantitative methods,Qualitative methods,Market research,Services marketing
Audrey, Gilmore
Rosalind, McMullan
Scales in services marketing research: a critique and way forward
description
author2 Audrey, Gilmore
author_facet Audrey, Gilmore
Audrey, Gilmore
Rosalind, McMullan
format text
author Audrey, Gilmore
Rosalind, McMullan
author_sort Audrey, Gilmore
title Scales in services marketing research: a critique and way forward
title_short Scales in services marketing research: a critique and way forward
title_full Scales in services marketing research: a critique and way forward
title_fullStr Scales in services marketing research: a critique and way forward
title_full_unstemmed Scales in services marketing research: a critique and way forward
title_sort scales in services marketing research: a critique and way forward
publisher Emerald
publishDate 2009
first_indexed 2018-10-11T07:59:56Z
last_indexed 2018-10-11T07:59:56Z
_version_ 1614015152260120576

Similar Items