Managing a firm's behavior through market orientation development: some empirical findings

Managing a firm's behavior through market orientation development: some empirical findings

Bibliographic Details
Main Authors: Spiros P., Gounaris, George J., Avlonitis, Paulina, Papastathopoulou
Format: text
Language:eng
Published: Emerald 2004
Subjects:
Market orientation,Behaviour modification,Classification

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