Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country

Consumers’ country‐of‐origin (COO) perceptions of imported products in a homogenous less‐developed country

Bibliographic Details
Main Authors: Erdener, Kaynak, Orsay, Kucukemiroglu, Akmal S., Hyder
Format: text
Language:eng
Published: Emerald 2000
Subjects:
Consumer behaviour,Country of origin,Developing countries,International marketing,Bangladesh

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