The effect of CSR knowledge on customer liking, across cultures

The effect of CSR knowledge on customer liking, across cultures

Bibliographic Details
Main Authors: Rojanasak, Chomvilailuk, Ken, Butcher
Format: text
Language:eng
Published: Emerald 2013
Subjects:
CSR reputation,New CSR initiative,Consumer response,Liking,Community orientation,Cultural value,Social responsibility,Banks

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