Lessons for pan‐European marketing? The role of consumer preferences in fine‐tuning the product‐market fit

Bibliographic Details
Main Authors:	A., Diamantopoulos, B.B., Schlegelmilch, J.P., Du Preez
Format:	text
Language:	eng
Published:	Emerald 1995
Subjects:	Brands,Europe,International standards,Motor industry,Products

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