Evaluating the green advertising practices of international firms: a trend analysis

Bibliographic Details
Main Authors:	Leonidas C., Leonidou, Constantinos N., Leonidou, Dayananda, Palihawadana, Magnus, Hultman
Format:	text
Language:	eng
Published:	Emerald 2011
Subjects:	Green marketing,Advertising,Environmental management,International marketing

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