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Consumer‐based brand equity fo...
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Consumer‐based brand equity for Australia as a long‐haul tourism destination in an emerging market
Bibliographic Details
Main Authors:
Steven, Pike
,
Constanza, Bianchi
,
Gayle, Kerr
,
Charles, Patti
Format:
text
Language:
eng
Published:
Emerald
2010
Subjects:
Destination branding,Consumer‐based brand equity,Destination marketing organizations,Australia
Holdings
Description
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