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International marketing adaptation versus standardisation of multinational companies
Bibliographic Details
Main Authors:
Demetris, Vrontis
,
Alkis, Thrassou
,
Iasonas, Lamprianou
Format:
text
Language:
eng
Published:
Emerald
2009
Subjects:
International marketing,Marketing strategy,Multinational companies,Marketing theory,Standardization
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Description
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