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Product‐country images in the...
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Product‐country images in the arts: a multi‐country study
Bibliographic Details
Main Authors:
Alain, d'Astous
,
Zannie, Giraud Voss
,
François, Colbert
,
Antonella, Carù
,
Marylouise, Caldwell
,
François, Courvoisier
Format:
text
Language:
eng
Published:
Emerald
2008
Subjects:
Country of origin,Arts,Cross‐cultural studies,Intangible assets,Individual perception
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