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How e‐CRM can enhance customer...
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How e‐CRM can enhance customer loyalty
Bibliographic Details
Main Authors:
Liz, Lee‐Kelley
,
David, Gilbert
,
Robin, Mannicom
Format:
text
Language:
eng
Published:
Emerald
2003
Subjects:
Internet,Pricing,Customer loyalty,Retention,Relationship marketing
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