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Remote control marketing: how...
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Remote control marketing: how ad fast‐forwarding and ad repetition affect consumers
Bibliographic Details
Main Authors:
Brett A.S., Martin
,
Vicky, Thuy‐Uyen Le Nguyen
,
Ji‐Yeon, Wi
Format:
text
Language:
eng
Published:
Emerald
2002
Subjects:
Advertising,New Zealand,Recognition,Video
Holdings
Description
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