| id |
10.1108-02580540210793978
|
| recordtype |
eprints
|
| spelling |
10.1108-025805402107939782002-11-01 Branding @ Lego, McDonald’s and JCB Brands,Brand management,McDonald’s Emerald 2002-11-01 text text/HTML 10.1108/02580540210793978 https://www.emeraldinsight.com/doi/10.1108/02580540210793978 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Strategic+Direction&rft.volume=18&rft.issue=10&rft.spage=7&rft.epage=9&rft.issn=0258-0543&rft.id=info%3Adoi%2F10.1108%2F02580540210793978 eng Emerald All rights reserved.
|
| repository_type |
Digital Repository
|
| institution_category |
Foreign Institution
|
| institution |
Emerald
|
| building |
Emerald Repository
|
| collection |
Online Access
|
| language |
eng
|
| topic |
Brands,Brand management,McDonald’s
|
| spellingShingle |
Brands,Brand management,McDonald’s
Branding @ Lego, McDonald’s and JCB
|
| description |
|
| format |
text
|
| title |
Branding @ Lego, McDonald’s and JCB
|
| title_short |
Branding @ Lego, McDonald’s and JCB
|
| title_full |
Branding @ Lego, McDonald’s and JCB
|
| title_fullStr |
Branding @ Lego, McDonald’s and JCB
|
| title_full_unstemmed |
Branding @ Lego, McDonald’s and JCB
|
| title_sort |
branding @ lego, mcdonald’s and jcb
|
| publisher |
Emerald
|
| publishDate |
2002
|
| first_indexed |
2018-10-11T04:47:42Z
|
| last_indexed |
2018-10-11T04:47:42Z
|
| _version_ |
1614003057982439424
|