Bibliographic Details
| Main Authors: |
Johanna, Gummerus,
Veronica, Liljander,
Emil, Weman,
Minna, Pihlström |
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| Format: | text
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| Language: | eng |
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| Published: |
Emerald
2012
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| Subjects: |
Consumer behaviour,Social media,Social networking sites,Brands,Communities,Brand community,Facebook,Customer engagement,Relationship benefits,Customer loyalty,Customer satisfaction
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