The expanding role of intangible assets of the brand

The expanding role of intangible assets of the brand

Bibliographic Details
Main Authors: Suraksha, Gupta, Susan, Grant, T.C., Melewar
Format: text
Language:eng
Published: Emerald 2008
Subjects:
Business‐to‐business marketing,Marketing communications,Supply chain management,Buyer‐seller relationships,Distribution channels and markets

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