The need for the identification of the constituents of a destination's tourist image: A promotional segmentation perspective

by Zafar U., Ahmed
Published 1996

The dark side of image marketing

by Zafar U., Ahmed
Published 1991

The effect of anticipatory emotions on students’ performance in marketing simulations

by Wolfgang, Hinck, Zafar U., Ahmed
Published 2015

Managing market intelligence: an Asian marketing research perspective

by Thomas, Tsu Wee Tan, Zafar U., Ahmed
Published 1999

Malaysian shopping mall behavior: an exploratory study

by Zafar U., Ahmed, Morry, Ghingold, Zainurin, Dahari
Published 2007

Factors impacting international entrepreneurship in Malaysia

by Craig C., Julian, Zafar U., Ahmed
Published 2012

Accessing external knowledge by Chinese firms: a conceptual framework

by Osama, Al‐Kwifi, Zafar U., Ahmed
Published 2013

CHALCO: building a global brand while passing industry crisis

by Osama, Sam Al-Kwifi, Zafar, U. Ahmed
Published 2014

An intellectual journey into the historical evolution of marketing research in brand switching behavior – past, present and future

by Osama Sam, Al-Kwifi, Zafar U., Ahmed
Published 2015

Resistance to change and ERP implementation success : The moderating role of change management initiatives

by Zafar U., Ahmed, Imad, Zbib, Sawaridass, Arokiasamy, T., Ramayah
Published 2006

How employees learn about corporate strategy

by Salem M., Al‐Ghamdi, Matthew H., Roy, Zafar U., Ahmed
Published 2007

Export Barriers and Firm Internationalisation from an Emerging Market Perspective

by Zafar U., Ahmed, Craig C., Julian, Abdul, Jumaat Mahajar
Published 2008

Iraq: emergence of a new nation from the ashes

by Mehdi, Hafedh, Ibrahim, Akoum, Imad J., Zbib, Zafar U., Ahmed
Published 2007

Patient satisfaction with healthcare delivery systems

by Imad, Baalbaki, Zafar U., Ahmed, Valentin H., Pashtenko, Suzanne, Makarem
Published 2008

Using time to gain competitive advantage: a framework and analysis of propositions

by Yahya N., Al Serhan, Craig C., Julian, Zafar U., Ahmed
Published 2015

Brand switching of high-technology capital products: how product features dictate the switching decision

by Sam, Al-Kwifi, Zafar U., Ahmed, Dina, Yammout
Published 2014

Building a comprehensive model to investigate factors behind switching intention of high-technology products

by Cristelle, Msaed, Sam O., Al-Kwifi, Zafar U., Ahmed
Published 2017

INDIA'S ECONOMIC REFORMS: INTERPRETING THE DYNAMICS OF CHANGE FROM A CONTEXTUAL PERSPECTIVE

by Bharath M., Josiam, Ravinder K., Zutshi, Zafar U., Ahmed
Published 1999

Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines

by Zafar U., Ahmed, James P., Johnson, Chew, Pei Ling, Tan, Wai Fang, Ang, Kah Hui
Published 2002

Consumer preferences for commercial Web site design: an Asia‐Pacific perspective

by Xia, Yang, Zafar U., Ahmed, Morry, Ghingold, Goh, Sock Boon, Tham, Su Mei, Lim, Lee Hwa
Published 2003