An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games

by Jinho, Choi, Yosuke, Tsuji, Michael, Hutchinson, Adrien, Bouchet
Published 2011

Analysing the effects of advertising type and antecedents on attitude towards advertising in sport

by Gregg, Bennett, Mauricio, Ferreira, Yosuke, Tsuji, Ron, Siders, Beth, Cianfrone
Published 2006