Men's leisurewear: a male dominated market

by Susan P., Douglas
Published 1976

International market segmentation

by Yoram, Wind, Susan P., Douglas
Published 1972

Environmental factors and marketing practices

by Susan P., Douglas, Yoram, Wind
Published 1973

Comparative Consumer Research: The Next Frontier?

by Yoram, Wind, Susan P., Douglas
Published 1982

Conducting international marketing research in the twenty‐first century

by C., Samuel Craig, Susan P., Douglas
Published 2001

Beyond national culture: implications of cultural dynamics for consumer research

by C., Samuel Craig, Susan P., Douglas
Published 2006

On the use of “borrowed” scales in cross‐national research

by Susan P., Douglas, Edwin J., Nijssen
Published 2003

The role of context in assessing international marketing opportunities

by Susan P., Douglas, C., Samuel Craig
Published 2011

Empowering rural consumers in emerging markets

by C., Samuel Craig, Susan P., Douglas
Published 2011

Contextual and cultural factors underlying Americanization

by C., Samuel Craig, Susan P., Douglas, Aronte, Bennett
Published 2009

Gathering and using information for the selection of trading partners

by Edwin J., Nijssen, Susan P., Douglas, Gilles, Calis
Published 1999