Relationship between the personal values and shopping orientation of Chinese consumers

by Susan H.C., Tai
Published 2008

Correlates of successful brand advertising in China

by Susan H.C., Tai
Published 2007

Research note:The psychographic segmentation of the female market in Greater China

by Jackie L.M., Tam, Susan H.C., Tai
Published 1998

Cross‐cultural studies on the information content of service advertising

by Susan H.C., Tai, Ricky Y.K., Chan
Published 2001

Corporate entrepreneurship of IJVs in China

by Theresa, Lau, K.F., Chan, Susan H.C., Tai, David K.C., Ng
Published 2009