Market segments of push and pull motivations: a canonical correlation approach

by Seyhmus, Baloglu, Muzaffer, Uysal
Published 1996

Common themes across social media research

by John, Bowen, Seyhmus, Baloglu
Published 2015

Hotel Facebook marketing: an integrated model

by Xi Yu, Leung, Seyhmus, Baloglu
Published 2015

Editorial

by Richard, Teare, Seyhmus, Baloglu, John, Bowen
Published 2015

What really brings them back?

by Clark, Kincaid, Seyhmus, Baloglu, Zhenxing, Mao, James, Busser
Published 2010

Overlapping product‐benefit segments in the lodging industry: a canonical correlation approach

by Seyhmus, Baloglu, Pamela, Weaver, Ken W., McCleary
Published 1998

Advances and trends in hospitality and tourism

by Seyhmus, Baloglu, Mehmet, Erdem, Pearl, Brewer, Karl, Mayer
Published 2010