Revisiting the smiling service worker and customer satisfaction

by Magnus, Söderlund, Sara, Rosengren
Published 2008

Can advertising creativity affect product perceptions and retailer evaluations?

by Erik, Modig, Sara, Rosengren
Published 2014

Experience value as a function of hedonic and utilitarian dominant services

by Nina K., Prebensen, Sara, Rosengren
Published 2016

Think about it – can portrayals of homosexuality in advertising prime consumer-perceived social connectedness and empathy?

by Nina, Åkestam, Sara, Rosengren, Micael, Dahlen
Published 2017

The allure of the bottle as a package: an assessment of perceived effort in a packaging context

by Magnus, Söderlund, Jonas, Colliander, John, Karsberg, Karina T., Liljedal, Erik, Modig, Sara, Rosengren, Sofie, Sagfossen, Stefan, Szugalski, Nina, Åkestam
Published 2017