Destination brand identity development and value system

by Saila, Saraniemi
Published 2010

From destination image building to identity‐based branding

by Saila, Saraniemi
Published 2011

The roles of business partners in corporate brand image co-creation

by Minna, Törmälä, Saila, Saraniemi
Published 2018

Crisis communication in key account relationships

by Satu, Nätti, Suvi, Rahkolin, Saila, Saraniemi
Published 2014

Barriers to the use of mobile sales force automation systems: a salesperson’s perspective

by Jaakko, Sinisalo, Heikki, Karjaluoto, Saila, Saraniemi
Published 2015

End-customer value restructuring the financial service supply chain

by Hanna, Komulainen, Saila, Saraniemi, Pauliina, Ulkuniemi, Marianne, Ylilehto
Published 2018

Analysis of content creation in social media by B2B companies

by Lauri, Huotari, Pauliina, Ulkuniemi, Saila, Saraniemi, Minna, Mäläskä
Published 2015

The strategic hybrid orientation and brand performance of B2B SMEs

by Muhammad, Anees-ur-Rehman, Saila, Saraniemi, Pauliina, Ulkuniemi, Pia, Hurmelinna-laukkanen
Published 2017