The chain of effects from brand personality and functional congruity to stages of brand loyalty

by S.R., Nikhashemi, Naser, Valaei
Published 2018

Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis

by Naser, Valaei, S.R., Nikhashemi
Published 2017

Organizational factors and process capabilities in a KM strategy: toward a unified theory

by Naser, Valaei, S.R., Nikhashemi, Nariman, Javan
Published 2017