Conceptualizing a path-to-purchase framework and exploring its role in shopper segmentation

by Robert Paul, Jones, Rodney, C. Runyan
Published 2016

Cross cultural consensus: development of the universal leadership model

by Robert, Paul Jones, Jewon, Lyu, Rodney, Runyan, Ann, Fairhurst, Youn-Kyung, Kim, Laura, Jolly
Published 2014