Taking a customer‐centric view of discounting

by Rob, Docters, Lisa C., Riley, Martijn, Gieskes
Published 2012

Pricing in the digital world

by Rob, Docters, Lisa, Tilstone, Susan, Bednarczyk, Martijn, Gieskes
Published 2011

Capturing the unique value of services: why pricing of services is different

by Rob, Docters, Mike, Reopel, Jeanne‐Mey, Sun, Steve, Tanny
Published 2004

Price is a “language” to customers

by Rob, Docters, Mike, Reopel, Jeanne‐Mey, Sun, Steven, Tanny
Published 2003

Pricing for boom or bust: smart moves for maximum flexibility

by Rob, Docters, Mike, Reopel, Jeanne‐Mey, Sun, Steve, Tanny
Published 2004

Bundles with sharp teeth: effective product combinations

by Rob, Docters, Bert, Schefers, Christine, Durman, Martijn, Gieskes
Published 2006

Is the price right? Strategies for new introductions

by Rob, Docters, Raul, Katz, Jerry, Bernstein, Bert, Schefers
Published 2010

The neglected demand curve: how to build one and how to benefit

by Rob, Docters, Bert, Schefers, Tracy, Korman, Christine, Durman
Published 2008