Guest editorial

by Leyland, Pitt, Pierre R., Berthon
Published 2016

The Buyer's Perspective on Transaction Costs and Relational Norms in the Distribution Channel: Prepositions for Research

by Gunnar, Bakkeland, Pierre R., Berthon
Published 1997

Market orientation and business performance: some European evidence

by Leyland, Pitt, Albert, Caruana, Pierre R., Berthon
Published 1996

Luxury wine brand visibility in social media: an exploratory study

by Mignon, Reyneke, Leyland, Pitt, Pierre R., Berthon
Published 2011

Entrepreneurial pricing: the Cinderella of marketing strategy

by Leyland F., Pitt, Pierre R., Berthon, Michael H., Morris
Published 1997

Communication apprehension and perceptions of salesperson performance: a multinational perspective

by Leyland F., Pitt, Pierre R., Berthon, Matthew J., Robson
Published 2000

Service quality and satisfaction – the moderating role of value

by Albert, Caruana, Arthur H., Money, Pierre R., Berthon
Published 2000

Luxury wine brands as gifts: ontological and aesthetic perspectives

by Mignon, Reyneke, Pierre R., Berthon, Leyland F., Pitt, Michael, Parent
Published 2011