Risk management in sports sponsorship: application to human mortality risk

by Norm, O'Reilly
Published 2008

Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada

by Norm, O'Reilly, Ryan, Rahinel
Published 2006

China's Olympic destination: tourist evaluations of China and the Games

by John, Nadeau, Norm, O'Reilly, Louise, Heslop
Published 2011

Financing social marketing programs through sponsorship: implications for evaluation

by Judith, Madill, Norm, O'Reilly, John, Nadeau
Published 2014

Community sport and the newcomer experience in small cities

by John, Nadeau, Norm, O'Reilly, Alexander, Scott
Published 2016

China and the Olympics: views of insiders and outsiders

by Louise A., Heslop, John, Nadeau, Norm, O'Reilly
Published 2010

Linking place, mega‐event and sponsorship evaluations

by John, Nadeau, Norm, O'Reilly, Louise A., Heslop
Published 2013

Internationalising ambush marketing: a comparative study

by Benoit, Séguin, Mark, Lyberger, Norm, O'Reilly, Larry, McCarthy
Published 2005

In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup

by Norm, O'Reilly, John, Nadeau, Benoit, Séguin, Mark, Harrison
Published 2007

Organizational identification and independent sales contractor performance in professional services

by David J., Finch, Gashaw, Abeza, Norm, O’Reilly, Carola, Hillenbrand
Published 2018

Merchandise sales rank in professional sport

by Norm, O'Reilly, George, Foster, Ryan, Murray, Carlos, Shimizu
Published 2015

An empirical exploration of sponsorship sales in North American professional sport

by Norm, O’Reilly, Tim, Stroebel, Michael, Pfahl, Jim, Kahler
Published 2018

The world’s highest-paid athletes, product endorsement, and Twitter

by Gashaw, Abeza, Norm, O’Reilly, Benoit, Séguin, Ornella, Nzindukiyimana
Published 2017

Understanding adolescent sport participation through online social media

by Norm, O'Reilly, Ida E., Berger, Tony, Hernandez, Milena M., Parent, Benoit, Seguin
Published 2012

Semiotic representations of Olympic mascots revisited

by Peter, Knight, Ina, Freeman, Stephen, Stuart, Gerald, Griggs, Norm, O’Reilly
Published 2014

Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups

by Xiaoyan, Xing, Anthony G., Church, Norm, O'Reilly, Ann, Pegoraro, John, Nadeau, Louise, Heslop, Benoit, Séguin
Published 2008