Brand name and country-of-origin effects on consumers in Malaysia

by Neoh, Chee Yeong
Published 2004

Purchase Preference Of Selected Malaysian Motorcycle Buyers: The Discriminating Role Of Perception Of Country Of Origin Of Brand And Ethnocentrism

by Neoh , Chee Yeong, Mohamad, Osman, T. Ramayah, T. Ramayah, Omar, Azizah
Published 2007