Travel Storytelling Theory and Practice

by Woodside, Arch, Megehee, C.
Published 2009

Creating Visual Narrative Art for Decoding Stories that Consumers and Brands Tell

by Megehee, C., Woodside, Arch
Published 2010

Overcoming Bystander Apathy and Non-Intervention in Alcohol-Poisoning Emergency Situations: Advancing Field Testing of Training-for-Intervention Theory via Thought Experiments

by Megehee, C., Strick, S., Woodside, Arch
Published 2012

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

by Woodside, Arch, Megehee, C., Sood, S.
Published 2012