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Martin, van Mesdag
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Martin, van Mesdag
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Martin, van Mesdag
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1
Culture‐sensitive adaptation or global standardization – the duration‐of‐usage hypothesis
by
Martin
,
van
Mesdag
Published 2000
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“
...
Martin
,
van
Mesdag
...
”
text
2
What Needs Changing in Brand Strategies? The Maintenance and Stretching of Brands
by
Martin
,
van
Mesdag
Published 1991
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...
Martin
,
van
Mesdag
...
”
text
3
Planning is Recovering
by
Martin
,
van
Mesdag
Published 1988
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...
Martin
,
van
Mesdag
...
”
text
4
Management Must Manage Knowledge
by
Martin
,
van
Mesdag
Published 1986
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Martin
,
van
Mesdag
...
”
text
5
Letting horse sense loose on marketing
by
Martin
,
van
Mesdag
Published 1995
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Martin
,
van
Mesdag
...
”
text
6
Viewpoint: an unscheduled meeting with action research
by
Martin
,
van
Mesdag
Published 1998
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Martin
,
van
Mesdag
...
”
text
7
Brand strategy needs turning back to front
by
Martin
,
van
Mesdag
Published 1997
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...
Martin
,
van
Mesdag
...
”
text
8
Why Management Should Manage Knowledge
by
Martin
,
van
Mesdag
Published 1984
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Martin
,
van
Mesdag
...
”
text
9
Planning is Alive — and Recovering
by
Martin
,
van
Mesdag
Published 1985
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Martin
,
van
Mesdag
...
”
text
10
KNOWLEDGE, ITS ARCHITECTURE AND MANAGEMENT
by
Martin
,
van
Mesdag
Published 1988
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...
Martin
,
van
Mesdag
...
”
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