The determinants and measurement of a country brand: the country brand strength index

by Marc, Fetscherin
Published 2010

The CEO branding mix

by Marc, Fetscherin
Published 2015

What type of relationship do we have with loved brands?

by Marc, Fetscherin
Published 2014

The effects of the country of brand and the country of manufacturing of automobiles

by Marc, Fetscherin, Mark, Toncar
Published 2010

A study of visual puffery in fragrance advertising

by Mark, Toncar, Marc, Fetscherin
Published 2012

Country of Origin Effect on U.S. Consumers’ Brand Personality Perception of Automobiles from China and India

by Marc, Fetscherin, Mark, Toncar
Published 2009

Corporate branding: an interdisciplinary literature review

by Marc, Fetscherin, Jean‐Claude, Usunier
Published 2012

The State of Research on Multinationals and Emerging Markets

by Rajesh K., Pillania, Marc, Fetscherin
Published 2009

The importance of historical Tang dynasty for place branding the contemporary city Xi'an

by Norman, Harry Rothschild, Ilan, Alon, Marc, Fetscherin
Published 2012

Export competitiveness patterns in Indian industries

by Marc, Fetscherin, Ilan, Alon, James P., Johnson, Rajesh K., Pillania
Published 2012

Determinants and outcomes of brand hate

by Sabrina M., Hegner, Marc, Fetscherin, Marianne, van Delzen
Published 2017

How are brand names of Chinese companies perceived by Americans?

by Marc, Fetscherin, Adamantios, Diamantopoulos, Allan, Chan, Rachael, Abbott
Published 2015

Editorial

by Marc, Fetscherin, Ricardo Roseira, Cayolla, Francisco, Guzmán, Cleopatra, Veloutsou
Published 2016

The effect of product category on consumer brand relationships

by Marc, Fetscherin, Michèle, Boulanger, Cid, Gonçalves Filho, Gustavo, Quiroga Souki
Published 2014

Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)

by Ilan, Alon, Christoph, Lattemann, Marc, Fetscherin, Shaomin, Li, Anna‐Maria, Schneider
Published 2010

Globalization with Chinese characteristics

by Ilan, Alon, Julian, Chang, Marc, Fetscherin, Christoph, Lattemann, John R., McIntyre
Published 2009