Online reviews and impulse buying behavior: the role of browsing and impulsiveness

by Kem Z.K., Zhang, Haiqin, Xu, Sesia, Zhao, Yugang, Yu
Published 2018

Understanding consumers’ continuance intention to contribute online reviews

by Li, Xiang, Xiabing, Zheng, Kem Z.K., Zhang, Matthew K.O., Lee
Published 2018

Brand loyalty in enterprise microblogs

by Hong, Zhang, Kem Z.K., Zhang, Matthew K.O., Lee, Feng, Feng
Published 2015